Prototype (3/4)

update: Hi Suzanne and Sundi. I apologize for the lateness of this post, but I’ve experienced family issues over the past few weeks and I hope that it will be okay.

Aesthetically, I took note of what Zun said in class about the Patagonia-ness of my site. I decided to move away from imagery that would lead the audience to think that I am an affiliate of Patagonia. My new hero image is now a collage that shows the duality of Patagonia: its mainstream demographic versus its environmentally conscious side.

My timeline is now complete with the brand’s key moments. I’ve rewritten my content to remove passive voice and promotional speech for the brand. My newest section “Connotations” explores more of the mainstream views of the brand and how it can damage its philanthropic aspects.

Images are added to break up the monotony of text and provide context to what I am referring to. My only missing pieces are citations and an about page which I will be getting done by this weekend.

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