Finishing up Content / Responding to Zun / What’s my role? #8

This might be my most informal reflection. Sorry guys. The past week and next week will be revising the content to my site, adding sources, and providing 1-2 more sections to finish up the project. To answer Suzanne’s question on my last reflection (“Did Zun’s question have any effect on you?”), I think it did and I’ll look for ways to incorporate my role as fashion activist and enthusiast into the project.

I own one pair of Patagonia shorts. I have a fleece jacket coming in that I plan on re-selling (it’s a side gig and it’s besides the point… or is it?) Zun’s question really had me thinking about my role in all this. I talk about how Patagonia is perceived as a brand full of posers: wall-street finance bros, upper-middle class suburban moms, and fleece wearing frat bros. I talk about how the brand is more than that and that it is dedicated to the environment and is made for hikers, adventurers, and explorers.

But that’s not the majority demographic. I own a pair of shorts and I go hiking maybe 3 times a year. I’m not an outdoorsman. I doubt the majority of kids even on this campus wearing Patagonia goes climbing, biking, or do environmentally conscious actions every other day. I buy and resell clothes as a side job. Without this demographic of suburban “posers”, I wouldn’t be able to flip that fleece jacket for a profit (vintage Patagonia fleece is SO IN right now for whatever reason). Am I a poser for making this project even though I am only marginally more environmentally conscious in regards to fashion? Or does my awareness of Patagonia’s mission and overall outlook negate this?

Prototyping & Social Media #7

This week has been incredibly productive for me thanks to social media feedback and class reviews. I scrapped my minimalist site and went for a more modern approach. I removed the TimeLine Express plug-in because it was incredibly clunky, unattractive, limiting, and would have required a lot of CSS work to fix. I am incredibly happy with how Knight Lab’s Timeline worked out, although I have not finished the timeline yet. It’s next on the checklist for this week! The embedding feature and external spreadsheet is a wonderful element to the site as it doesn’t require a plug-in or use up space on WordPress.

More information recently came out on Patagonia’s stance against corporations without charity initiatives which I think is good source material for my argument. I was wondering if it was okay that I had so many news outlet-based sources as a lot of Patagonia’s major moves within the past several years are not noted in academic sources.

Prototype (2)


After adding some new plugins, changing my theme, and playing with CSS, my site has a much more completed look. I’m currently using a theme called Altitude Pro which enables custom widgets and parallax scrolling.

The site uses infinite scrolling as studies have shown that users prefer scrolling to clicking through multiple pages. My home page is a simple title with links leading to the next two area, a timeline history of Patagonia’s achievements and the “about” section. On the top, there are links which immediately scroll you to their respective sections.

My newly improved timeline is made using Knight Lab’s timeline tool. I’m able to edit its dates, contents, and titles through a Google spreadsheet. Typically, the tool is embedded on a page, although, I was able to embed it onto the widget area.

The next few sections will be the core content areas with a works cited section that I have not set up yet. I’m considering adding a ‘works cited’ to the top toolbar and link it to a separate page rather than clutter my main page. In terms of content, the two points I want to focus on are Patagonia’s environmental initiatives and the paradox of the brand. Can a pro-sustainability company be profitable? I am planning on having at least one or two more sections discussing Patagonia’s politics and their difference amongst other brands while referencing their modern connotations in the media.