Bauck, Whitney. “Patagonia’s CEO on How Saving the Planet Has Been Good for Business.” Fashionista, https://fashionista.com/2019/01/patagonia-politics-ceo-rose-marcario-interview. Accessed 27 Feb. 2019.
- The article contains an interview with Patagonia’s CEO and President, Rosie Macario. Macario addresses their decision to sue the Trump administration, stance on climate change, and philanthropic plans. She then discusses their supply chain wherein Patagonia uses recycled materials to make their clothing and how that affects the environment. This article would be well suited for my project because it provides direct thoughts from a major person in the company and solidifies that their environmentalism is not just a “Green marketing gimmick”.
Gelles, David. “Patagonia v. Trump.” The New York Times, 5 May 2018. NYTimes.com, https://www.nytimes.com/2018/05/05/business/patagonia-trump-bears-ears.html.
- The New York Times dissects Patagonia’s lawsuit against Trump’s plans to reduce the size of two national monument. Unapologetically political, Patagonia made their case by citing that “the Antiquities Act of 1906 gave presidents the power to create national monuments. But it did not grant the power to reduce them.” It further highlights Patagonia’s many campaigns against consumerism and the Trump administration as well as their advocacy for the environment.
Gurova, Olga, and Daria Morozova. “A Critical Approach to Sustainable Fashion: Practices of Clothing Designers in the Kallio Neighborhood of Helsinki.” Journal of Consumer Culture, vol. 18, no. 3, Aug. 2018, pp. 397–413. SAGE Journals, doi:10.1177/1469540516668227.
- The authors explore the idea of sustainable fashion and apply it to the practices of a group of clothiers in Helsinki. They conducted interviews, observed their daily practices, and created a film based on their experiences. In their conclusion, they discovered that “green” fashion is a growing consumer demand and is mostly found with urban youths. They also discuss the idea of “green marketing” where environmentalism is used as a marketing tactic rather than an earnest message.
Bosco, Mary-Clare. “From Yosemite to a Global Market: How Patagonia, Inc. Has Created an Environmentally Sustainable and Socially Equitable Model of Supply-Chain Management.” Pomona Senior Theses, Jan. 2017, https://scholarship.claremont.edu/pomona_theses/178.
- A senior thesis which explores Patagonia through its history, environmentalism, and sustainable business model. Bosco analyzes Patagonia’s supply-chain model in which the company carefully monitors the activities from the source raw materials to the end consumers. She concludes that Patagonia has influenced a large market in the fashion landscape through its business model and have developed stronger customer relationships.
Shen, Bin. “Sustainable Fashion Supply Chain: Lessons from H&M.” Sustainability, vol. 6, no. 9, Sept. 2014, pp. 6236–49. www.mdpi.com, doi:10.3390/su6096236.
- Shen’s article explores H&M through its model of sustainability. This article is used to contrast Patagonia’s green policies and advocacy. Shen discusses H&M’s supply chain, operations, and its true position on sustainability.