Project Proposal (Sort of)

I will be researching the growth of digital marketplaces and their influence on identity and masculinity in modern culture. Due to the rise of digital marketing and progressive landscape in men’s fashion, I want to figure out if there is a quantifiable relationship between the growth of media marketing and the shift in perception of masculinity. I am studying this because it’s my CIS Capstone Project because I have noticed a trend of men being more interested in fashion and that there is a growth of male “influencers” on social media and vloggers on YouTube. I believe this is an important topic to research as it not only illustrates a growing consumer culture, but also reveal how digital media can shape gender and socio-economic identity.

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