Beer, Jeff. “Exclusive: ‘Patagonia Is in Business to Save Our Home Planet.”.” Fast Company, Fast Company, 13 Dec. 2018, www.fastcompany.com/90280950/exclusive-patagonia-is-in-business-to-save-our-home-planet.
- Yvon Chouinard, founder of Patagonia, changes the company’s mission statement to “Patagonia is in business to save our home planet.” The change is a direct response to “climate crisis” and is a result of scientific reports projecting massive societal and economical impact due to climate change. Patagonia’s focus narrows to three priorities: “agriculture, politics, and protected lands.” These priorities translate into “regenerative agriculture”, political endorsements, and donating to conservations in order to establish new protected lands.
DeLeon, Jian. “History of Patagonia – Building a Brand That Lasts.” Highsnobiety, Highsnobiety, 25 Sept. 2018, www.highsnobiety.com/p/patagonia-brand-history-highsnobiety-book/.
- Patagonia was birthed from grassroots beginnings and its founder, Yvon, sought to create synthetic alternative fabrics through “sustainable methods of productions”. Beyond fabrics, Patagonia has been a pioneer in brand transparency, raising “awareness and advocacy for environmental issues.” Through the brand’s advocacy for the outdoors, outspoken politics, and anti-consumerist campaigns, Patagonia has held a consistent brand vision which has not only affected the green movement but also influenced its consumers and other brands to follow its methods.
Engel, Allison. “Inside Patagonia’s Operation to Keep Clothing out of Landfills.” The Washington Post, WP Company, 31 Aug. 2018, www.washingtonpost.com/business/inside-patagonias-operation-to-keep-you-from-buying-new-gear/2018/08/31/d3d1fab4-ac8c-11e8-b1da-ff7faa680710_story.html?noredirect=on&utm_term=.ac93646d4f57.
- Patagonia’s “recycling and repair program”, Worn Wear, has been operating since 2005 to help reduce clothing consumption. With up to “600 items a week”, their renovation center is devoted fixing Patagonia garments no matter the age, “no questions asked.” Their efforts have also spread globally through Worn Wear trailers which visit various countries in order to help repair clothing. Through this process, Patagonia recycles and upcycles materials in order to reduce waste.
Dabija, Dan-Cristian. “Enhancing Green Loyalty towards Apparel Retail Stores: A Cross-Generational Analysis on an Emerging Market.” Journal of Open Innovation: Technology, Market, and Complexity, vol. 4, no. 1, Mar. 2018, p. 8. Springer Link, doi:10.1186/s40852-018-0090-7.
- The article is composed of a literature analysis and methodology discussing how retailers approach environmentalism and sustainable practices. The literature analysis discusses the problems of trying to be sustainable while also trying to satisfy the demands of consumers. It points towards issues of costs of production and low profitability. The analysis evaluates the sentiments of a wide range of age groups in order to discover their loyalty and feelings towards “green” brands. The surveys reveal that the youngest consumer care most about green movements, Gen Xers care less, and Baby Boomers care only about brands with clear connections to their mission.
Labrague, Michelle. “Patagonia, A Case Study in the Historical Development of Slow Thinking.” Journal of Design History, vol. 30, no. 2, May 2017, pp. 175–91. academic.oup.com, doi:10.1093/jdh/epw050.
- This article discusses Patagonia’s relationship with “Slow Thinking”, a form of design and way of life which fuses together environmentalism and practicality after the mid-20th century. Labrague details the history and symbolism behind Patagonia’s logo and leads into Patagonia’s mission to create durable, technical clothing that is also sustainable. The analysis of Patagonia’s catalog reveals that ecological values are Patagonia’s priority and that slow thinking remains vital across various disciplines as it continues to bring up environmental debates in design and commerce.