Secondary Source Reports

Source 1: Gurova, Olga, and Daria Morozova. “A Critical Approach to Sustainable Fashion: Practices of Clothing Designers in the Kallio Neighborhood of Helsinki.” Journal of Consumer Culture, vol. 18, no. 3, Aug. 2018, pp. 397–413, doi:10.1177/1469540516668227.

Thesis: “The emergence of designers who follow the concept of sustainability is connected to a wider urban regeneration, given that their studios are located in a district of the city of Helsinki – a former working-class area called Kallio – populated by young creatives. The main questions addressed in this article are how do clothing designers and seamstresses in Kallio practice sustainable fashion, what challenges do they face, and how do they interpret these challenges (398).”

Restatement: There is a new wave of sustainable fashion designers in Helsinki, predominantly made by urban, young creatives. What are the challenges they face and how do they interpret these challenges?

Structure 1: Following an abstract and introduction, Gurova and Morozova introduces a literature review which consists of various ways the fashion industry is fighting against waste (399). The review focuses on “social and institutional issues” and the authors continue to provide a critical approach in the next section (399). For methodology, they conducted interviews on seamstresses and designers within the region, observed their practices, and produced a film on their findings (401). In their conclusion, they found that sustainable fashion can either be a marketing gimmick or an honest passion from younger creatives, however, by choosing to take part in production, they are not truly working towards a green cause (410).

Strategies: Bring in sociological approaches, narrow on one specific group, address typical concerns about issue.

Source 2: Bosco, Mary-Clare. “From Yosemite to a Global Market: How Patagonia, Inc. has Created an Environmentally Sustainable and Socially
Equitable Model of Supply-Chain Management”. Pomona Senior Theses, 2017. MDPI,

Thesis 2: “The effects of Patagonia’s responsible commitment to the environment have seeped into all aspects of their corporate structure. This dedication to the precious natural lands of our planet, coupled with the company’s honest, trustworthy business practices have contributed to its positive reputation amongst consumers, which in turn gave Patagonia the sales success and influence across market sectors that it has today (4).

Restatement: Through Patagonia’s environmental dedication and green corporate policies, their message of sustainability has influenced younger creatives and a new wave of fashion.

Structure 2: It is a senior thesis. Their structure is: Abstract, Introduction, Definition and History, Differences between other brands, Corporate structure, Environmental psychology and consumer behaviors, and conclusions.

Strategies 2: While I think providing a multipage history of the brand was a bit overkill, I enjoyed learning a small part of it to see how it relates to the whole. I think her analysis of Patagonia’s business model and supply chain is very interesting. The dive into sociology and consumer behavior is definitely something I want to utilize in my project.

Source 3: Shen, Bin. “Sustainable Fashion Supply Chain: Lessons from H&M.” Sustainability, vol. 6, no. 9, Sep. 2014, pp.6236-6249, doi:10.3390/su6096236.

Thesis 3: “As a famous global brand, H&M is sufficiently representative to examine the sustainable fashion supply chain. Our objectives in this paper are: (1) to identify the structure of sustainable fashion supply chain; (2) based on the structure, to investigate the sustainable operations at H&M; (3) to discuss the lessons of H&M’s sustainable fashion supply chain from the country perspective (6237).”

Restatement: H&M’s model allows us to examine it through the lens of sustainability. In this paper, we will identify its’ supply chain structure, investigate the sustainable operations at H&M, and discuss it from the country perspective.

Structure 3: The structure is similar to the first article. Intro, Lit Review, Data, Conclusion. Shen’s data utilize a sustainable society index to uncover its conclusion that H&M primarily serves human wellbeing and economic wellbeing over environmental wellbeing (6242-6246).

Strategies 3: While it would be easier to do a captivating story, I still want to incorporate some type of data into my project. I think I want to visualize the data they freely provided in their 2017 corporate report.

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One Reply to “Secondary Source Reports”

  1. Your thesis statements seem more like topic descriptions. Make sure to quote and restate the conclusions of each article. Your analyses of the structure are extremely minimalist. Take more time to describe what gets covered in each section and how.

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